Phil Russell
Co-founder · Web strategy and development
Phil is the technical decision-maker on every project and the primary relationship holder for web builds. He architects the systems that underpin everything we deliver.
About
A website should work as hard as the business behind it.
That's the belief Simple Media was built on, and it's the standard we hold every project to. We're a brand strategy, web design, and development partner based in Western Sydney.
By the numbers
In business
10+ years
Working with businesses that treat their online presence as a core part of how they operate.
Under management
50+ websites
Hosting, performance, security and content updates handled as ongoing relationships.
Based in
Western Sydney
Australian-owned and operated. We work with clients across the country.
Philosophy
We work differently.
Most websites are built and left. They launch, the invoice gets paid, and the business is left with something that was accurate on the day it went live and slowly drifts from there.
Every client relationship is structured as an ongoing partnership. We stay involved after launch because a website that sits still while the business around it evolves becomes a liability. The same applies to brand. A brand identity that was right three years ago may be holding you back today.
That's why our engagement model is built around four phases: Discovery, Build, Manage, Improve. We don't hand over a finished product and disappear. We stay involved and keep improving what we've built as your business changes.
This approach is not for everyone. It requires investment and a willingness to treat your brand and website as business systems worth maintaining. The businesses that thrive working with us are the ones that already think this way.
The team
Each person owns their area and trusts the others to own theirs.
Simple Media was founded by Phil Russell and Pat Silk. Bradley Silk manages projects and brand strategy across the client portfolio. We've worked together for over a decade.
Pat Silk
Co-founder · Brand and creative direction
Pat brings strategic clarity to identity work and leads pitches and visual systems. When a brand needs to feel like it belongs to the business it represents, that's Pat's domain.
Bradley Silk
Project and brand strategy
Bradley keeps projects moving and leads the brand discovery process that shapes every identity we build.
Contact
Time to talk.
We begin every project with a paid discovery engagement. If that's not the right fit, we're probably not either.
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