Each brand independent, both under one umbrella.
Bateman Battersby Lawyers has served the Penrith community for more than 40 years, across conveyancing, family law and estates. Complete Legal’s line is plain English from skilled lawyers, and the two now work together.
Two names under one roof leave clients wondering who they are dealing with. The brand had to keep the standing of Bateman Battersby and the approachability of Complete Legal, and show them side by side.
We refreshed both logos. Bateman Battersby was modernised. Complete Legal was renamed, and the shield from its previous identity became the full stop in the new name. Each approach was designed so the two brands sit together.
We then built a lock-up, Bateman Battersby | Complete Legal, that sits on everything from business cards to the glass door, and gave the firm options for how the two names appear. The system extends to brochures, stationery and a campaign called “Generations of Trust. One New Direction.”
Bateman Battersby and Complete Legal now sit together, from the business card to the front door.
