A brand for the place Australians make their memories.
Patios Wholesale supplies custom patio, carport and pergola kits, along with beams, posts and brackets, to builders and homeowners. Its brand had no identity separate from its parent brand, and its competitors all had a corporate feel. We were brought in to shake it up.
A patio is where Australians make precious memories, so we built the identity around that, in colours that stand for sunny days. We wanted it to be fun and to look like nothing else in the category. The patterns are inspired by the products themselves, and the slant on the logo is the angle most patio roofs use.
We built a complete brand system, with a guide that holds the identity together and a voice for both of its customers. The voice is confident and partnership-focused, with a line for each audience. “You build it. We back it.” speaks to builders, and “Your space. Your kit. Your call.” speaks to homeowners.
We designed the packaging as well, in a varied range of designs that still reads as one brand, so the system and the packaging came from a single team.
Patios Wholesale now has a brand system of its own, carried from the logo to the packaging.
