A premium brand with a learning centre behind it.
Penrith Solar Centre, which now goes by PSC Energy, supplies residential and commercial solar, solar servicing and EV charging, and runs a purpose-built showroom where customers can handle the products. It is a big player in solar, and we were brought in to clean up the brand so it sat alongside the other big names in the industry.
That called for a premium feel. We built a system around impactful imagery and a typography system to lift the brand to that level, with a clean blue mark and the line “Serious About Solar.” We also helped build the brand messaging, from hero statements down to social posts.
The website is built to teach and to convert. Sections lock in place as visitors scroll, and advanced calculators let them size up a system. A custom-built learning centre hosts videos, tutorials and blog articles in one easily searchable place, to educate people about solar and related technologies and bring in traffic.
We also helped set out the different product categories and optimised the site for conversions. The business already had strong SEO, and we made sure it carried across the website transfer so no search equity was lost. A set of Buyers Guides was designed to go with it.
Penrith Solar Centre now has a premium brand and a website built to educate buyers and bring in traffic, with its search strength intact.
