A monogram that pieces together like a flat pack.
Urban Resilience is based in the Blue Mountains and helps households get ready for outages and emergencies. Its brand guide describes the aim as positive resilience for normal people, without the fear or fringe of traditional prepping, and the business wants to be accessible to all audiences.
The brief started with earthy colours, a modern look and no frills. As a Blue Mountains business, the colours also needed to reflect the mountains. The tone had to be calm enough to be read at the kitchen table.
The client wanted a monogram that pieces a puzzle together. We built the design around the concept of flat packing and combined it with the U and the R.
It also had to work for packaging, so we built a brand system around the mark: a guide with the logo versions, icons and a calm, plain voice, and campaign lines such as “Be ready without feeling overwhelmed.” We designed the packaging and swing tags for the first product, the Blackout Essentials Kit.
Urban Resilience now has a brand that fits together like a flat pack, from the monogram to the box.
